TWITTER - for business

According to my personal opinion Twitter is the best tool for customer engagement when compared to other tools like Facebook, LinkedIn, Tumblr, Pinterest etc. I would try explain some of the advantages of Twitter and some things to be taken care when using Twitter. 

Some of the advantages of using Twitter are:

• Twitter just supports 140 characters , thus when we communicate something because it is short customers will spend time in reading it. But the point to be noticed how effectively we are using our language when we communicate a message with just 140 characters. 
• Using Twitter you can do anything and everything which you do in other social media tools, Example: you can post videos like YouTube, share status like Facebook, share photos like Pinterest, share link etc. Well this can be done in Facebook too but Twitter has more customer engagement. 
• Its easy to reply to a tweet, share a tweet (retweet), like the tweet (favorite), and send message (Direct Message). 
• People use Facebook more for their personal purposes, but Twitter is a mix of both personal and professional. 
• Statistics show that Twitter has more customer turnover rate than Facebook or any other social medias. 

Things to be taken care when using Twitter:

• Choose short and cache Twitter Handle. Try to avoid characters because Mobile users will find it difficult to type and Tweet.
• Choose appropriate Display Picture and Header Photo. It is same like Facebook profile picture and cover picture. 
• Follow your right target audience and that will help Business in having better interaction with the customers. 
• How do you make people follow you? Conduct events, contests etc in Twitter and give away goodies to customers. When you conduct contests make a #tag for your brand and ask your customers to tweet with that particular #tag and when more and more people start tweet with that #tag, it will become a trend and appear in trend map, thus even the people who are not your followers can see the trend and follow you. In this way you gain more customers as well as you engage your customers.
• Link your Twitter account to your website, blogs and other pages.
• When you tweet directly to customers , never tweet all customers at same time because people will think you are trying to spam, maximum send 3-5 tweets at a stretch and then take a break and send again. 

I hope this would have helped you. For more posts stay tuned...!!