Facebook - A tool for Business

If you want to promote your business online, Facebook is the right tool. But never restrict your business promotions with Facebook, there are many other social media tools. But in this post I will try to explain how to handle your Facebook page.

.

• Facebook is the place where there are billions of active users. Thus creating a page for business in Facebook can help you reach large audience.
• Its not always possible to go and meet your customers offline especially when you have wide range of geography , thus here it is possible to gather all customers at one place. 
• You can get feedback's from customers through Facebook and see to that you respond to all feedback's and keep them engaged. If there is any negative feedback's given manage it properly with right words else it may effect feelings of all other customers who see that comment. 
• Get new customers by promoting your page, you can use Facebook ads and you can ask your existing happy customers to promote your page. By using Facebook ads you can actually narrow down your audience and get right target customers. 
• Always engage your customers with new updates, contests, offers, etc. Thus customers in your page are always active. 
• When you post something never make it too large because customers may not feel as reading it, make it short, simple and creative. Include picture which will increase visibility of posts. 
• When you have large audience and if you get some negative comments from any unhappy customers then it is going to affect you badly, thus you should have right strategy to handle negative comments. Respond to negative comments immediately and try to solve it immediately thus it is not going to effect other customers. 
• If you have other social media tools then link them from your Facebook page. Also link your website from Facebook page. Its basically Traffic exchange.
• Follow your insights closely, always try to engage your customers or else your insights graph will go down. 
• Use Facebook graph to reach your target audience.