Do you relay on Market Research for creating your product?

Management books say before you create your product you should understand the customers need and then create your product accordingly, only then customers will accept your product.

Most of the time customer never knows what they want. So until we produce the particular product, customer doesn’t feel the need for the product. Only after you create your product and make the customer feel need for that particular product they accept it. So if you create a defect free perfect product, customers will blindly accept your product. This is applicable only for the base product. When you want to provide augmented product then you may probably consult your customers.

Take for example any product a pen, pencil, car, bike, tv, mobile, etc etc. Until the product is made people never felt the need for that particular product. Eg: Before Tablets was launched in market people never know about that product and never felt need of the product, they were happy with mobile phones. If Tablet making company relayed on Market Research and result of research was negative that product wouldn’t be in market today. Only after Apple launched iPad, people felt need for that product.

Again Marketing books say you cannot create need, but in reality it is possible. You can create a need for the product. It depends in the way you present your product. You can take same example of Tablets , Apple created need for that product.

Sometimes even after research the product fails. It’s because the mistake is in the way we communicate our product.  I would explain more about communicating the product in next blog. Thank you.