Social Media for Movies

Recently I see many movies being promoted in Social Media before and after release that's the reason why I write this post. In this post I will try to explain how Social Media can be used for promoting movies. 

Image courtesy : Google

FACEBOOK

Facebook is the right place for promoting about the movie before release. When the audio is launched or when the first trailer comes, create a page in Facebook and start promoting the movie with latest visuals, photo-shoot, interview, songs, videos etc. 

Facebook is the place with large number of audience, thus try to share more updates and try to keep the audience engaged. This will help in creating a high during the release of the movie.  

TWITTER

Twitter is the tool that should be used at day or two before the release of the movie or use after a day or two of release. In Twitter you can conduct some contests for promoting the movie. Example making a tie-up with PVR or Book my show and proving free tickets for the winners of the contest. By announcing this goodies we are trying to engage as much as users as possible. 

The difference in Facebook and Twitter is , Twitter doesn't work without goodies. Even in Facebook we can conduct contests to make more customer engagement. 

PINTEREST

Pinterest is the area which not tapped by many movie promoters but it can be a great tool if it used in a proper way. The users of Pinterest are increasing day by day, and the greatest advantage of using Pinterest is it provides visual engagement to the customers. You can share pictures about the movie , videos about the movie using Pinterest and its a great tool for promoting movie. It is same like putting posters or banners about the movie, but the difference is here we are doing online.

YOU-TUBE

You-tube is the tool which is used by all movie promoters, they share videos, songs, trailers about movie etc in You-tube. It also provides more customer engagement when it is linked with other social medias.

BLOGGER

Blog is something which is not used much by movie promoters, but it is great tool if used. Using blogger customers can share their view points/reviews about movie. There are many movie blogger, music bloggers, etc. if we could engage them then it is a great tool.

NOTE

None of these tools are great tool if used alone, these tools can be made used effectively only if they are inter-connected with all Social Medias. 

Thank you. Have a great day.  

Pinterest - for business

Over past few months, you may have heard some chatter about the brand new Social Network called Pinterest.It is one of the fastest growing Social Network.

So what is Pinterest ?? 

Pinterest is a social network site which allows users to share visual contents. It allows users to make boards and pin images or videos into it. The users can follow other boards, repin etc. 

• A Pin: A pin is the image added to the users board in Pinterest.
• Board: The pinned images are collected in the board. It is like creating an album and uploading photos into it in Facebook. The user can make any number of boards. 
• Pinning: The act of adding photos, i.e sharing photos.
• Repin: It is the act of re-posting someone else post. Similar to share in Facebook or ReTweet in Twitter.
• Pin it Button: It is the pin it button placed in users website which allows them to directly pin it to Pinterest.
• Pinner: Is the person who pins. 

Uses of Pinterest for Business: 

• Using Pinterest the business can provide visual appeal to customers. Example: Fashion Store providing pictures about the apparels or other beauty accessories, Restaurant proving pictures about the food, E-commerce store proving pictures about the products etc.. There is no limit for the creativity. Thus it conveys message easily to customers.
• The Business can share their charts or info-graphics about their performance.
• The Business can share the happy customers photos, it helps in engaging the customers. 
• The Business can conduct contests in Pinterest, it also helps in customers engagement and getting new customers. 
• They can create a video gallery about the usage of product. 
• Just like Twitter, Facebook, Google+ etc Pinterest also support HashTags, it can be used for keyword search. 

I hope this was helpful, regularly pin your Pinterest and enjoy a happy Business. 

Thank you. 

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TWITTER - for business

According to my personal opinion Twitter is the best tool for customer engagement when compared to other tools like Facebook, LinkedIn, Tumblr, Pinterest etc. I would try explain some of the advantages of Twitter and some things to be taken care when using Twitter. 

Some of the advantages of using Twitter are:

• Twitter just supports 140 characters , thus when we communicate something because it is short customers will spend time in reading it. But the point to be noticed how effectively we are using our language when we communicate a message with just 140 characters. 
• Using Twitter you can do anything and everything which you do in other social media tools, Example: you can post videos like YouTube, share status like Facebook, share photos like Pinterest, share link etc. Well this can be done in Facebook too but Twitter has more customer engagement. 
• Its easy to reply to a tweet, share a tweet (retweet), like the tweet (favorite), and send message (Direct Message). 
• People use Facebook more for their personal purposes, but Twitter is a mix of both personal and professional. 
• Statistics show that Twitter has more customer turnover rate than Facebook or any other social medias. 

Things to be taken care when using Twitter:

• Choose short and cache Twitter Handle. Try to avoid characters because Mobile users will find it difficult to type and Tweet.
• Choose appropriate Display Picture and Header Photo. It is same like Facebook profile picture and cover picture. 
• Follow your right target audience and that will help Business in having better interaction with the customers. 
• How do you make people follow you? Conduct events, contests etc in Twitter and give away goodies to customers. When you conduct contests make a #tag for your brand and ask your customers to tweet with that particular #tag and when more and more people start tweet with that #tag, it will become a trend and appear in trend map, thus even the people who are not your followers can see the trend and follow you. In this way you gain more customers as well as you engage your customers.
• Link your Twitter account to your website, blogs and other pages.
• When you tweet directly to customers , never tweet all customers at same time because people will think you are trying to spam, maximum send 3-5 tweets at a stretch and then take a break and send again. 

I hope this would have helped you. For more posts stay tuned...!! 

THE FORTUNE AT THE BOTTOM OF THE PYRAMID - C.K.PRAHALAD

This is not review about the "THE FORTUNE AT THE BOTTOM OF THE PYRAMID" . This is just a short summary or important points to be taken care when businesses focus on BOP. 

This is really interesting book and if you get an opportunity to read this book never miss it, it’s worth reading. Some of the key points which I gained from this book are.... 

• Most of the Businesses focus more on Tier 1 and Tier 2 cities and they miss the huge opportunity that is underlying in the bottom of Pyramid. This book explains fortune at BOP and strategies that should be adopted by businesses and some successful examples. 
• The BOP as a segment consists of an estimated 4 billion people who live at below $2/day. 
• There is an assumption that there is no money at the BOP. But the reality is that BOP offer huge opportunity due to their large numbers.
• There is also an assumption that it is difficult to reach there, yes it is difficult when compared to Tier 1 or Tier 2 cities but there are many companies who succeeded in reaching BOP. Example: Project Shakti from Hindustan Lever Limited.
• To reach BOP you need to focus on Affordability (without compromising on quality and efficacy), Accessibility and Availability. 
• Don’t just focus on Product development focus on Process development. Develop innovative process to reach BOP, such that it reduces your cost and also reach maximum customers.
• Educate your customers about usage of product.
• BOP market is a Golden Opportunity, where when you try to innovate in BOP in market it can give you more learning’s which can be used to cater other markets globally.
• The author suggests that businesses should focus more on wealth creation rather than just building market. Example: E-Choupal by ITC, Project Shakti from Hindustan Lever Limited etc. It is about building sustainable community.
• Another well understood but poorly articulated reality is the role of women in development.
• Last point suggested by author is that the social transformation should lead the pyramid structure to morph a diamond. Pyramid depicts unequal distribution in the society.

Also read some success stories such as Parle-G, Amul, Nirma, HLL, ITC etc to better understand about this BOP Market.

Facebook - A tool for Business

If you want to promote your business online, Facebook is the right tool. But never restrict your business promotions with Facebook, there are many other social media tools. But in this post I will try to explain how to handle your Facebook page.

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• Facebook is the place where there are billions of active users. Thus creating a page for business in Facebook can help you reach large audience.
• Its not always possible to go and meet your customers offline especially when you have wide range of geography , thus here it is possible to gather all customers at one place. 
• You can get feedback's from customers through Facebook and see to that you respond to all feedback's and keep them engaged. If there is any negative feedback's given manage it properly with right words else it may effect feelings of all other customers who see that comment. 
• Get new customers by promoting your page, you can use Facebook ads and you can ask your existing happy customers to promote your page. By using Facebook ads you can actually narrow down your audience and get right target customers. 
• Always engage your customers with new updates, contests, offers, etc. Thus customers in your page are always active. 
• When you post something never make it too large because customers may not feel as reading it, make it short, simple and creative. Include picture which will increase visibility of posts. 
• When you have large audience and if you get some negative comments from any unhappy customers then it is going to affect you badly, thus you should have right strategy to handle negative comments. Respond to negative comments immediately and try to solve it immediately thus it is not going to effect other customers. 
• If you have other social media tools then link them from your Facebook page. Also link your website from Facebook page. Its basically Traffic exchange.
• Follow your insights closely, always try to engage your customers or else your insights graph will go down. 
• Use Facebook graph to reach your target audience. 

Saying No to customer . Right or Wrong ??

Saying No to customer is never a crime.

If you can't provide what your customer expects from you then never hesitate to say No. Don't make false promises like we will try our best to do and finally not doing. Rather than creating an expectation and saying No , its better to say at beginning that you cant provide that service.

Never make false promises. You clearly know what your business can offer to customers. If your customers expects more from you never make false promises that you can deliver unless you can really deliver what they expect. The problem in making in false promise is you are not just losing one customer. What if that unsatisfied customer spreads negative word of mouth about your company, its going to affect your business badly.

But when you are saying No to customer. Never say directly a negative sentence that No, we cannot offer you that service. If you say so it may hurt customers feelings. Say with a positive statement like- Sorry, I am afraid that service is not available with us, make your customer feel comfortable in accepting the negative reply.

Its always saying No is better than saying false Yes because, if you say No at the very beginning customers doesn't expect more from you, but when you say yes and if din't deliver it is going to fetch you a bad result.

Always remember if one customer is unsatisfied it not that you are just losing that one customer but all other prospective customers who is connected directly or indirectly with that customers. In today's world with all modern means of communication, negative word of mouth spreads faster than positive word of mouth.